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Thought Leadership: A Competitive Weapon

Thought leadership: A fuzzy term defined differently for different contexts. I think of it as the ability to set the direction (or vision) for an industry, a concept, a business model, or achieving success in any serious endeavor. Set the direction smartly and others will follow. In business, Thought Leadership is about setting the tone

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3 Areas Where CCOs and CIOs Can Partner To Build Competitive Advantage

We continue to see the role of the Chief Customer Officer (CCO) evolve. While in the past, we saw the CCO role primarily defined as improving customer experience and championing a customer centric approach, CCOs today play a critical role in shaping customer strategy, driving customer growth, engagement, retention, and advocacy across all levels of

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