Looking from the outside in to figure out what organizations are spending to improve CX seems like a straightforward task but it’s not. You would think that today’s spending patterns would be a mirror image of what executives’ priorities are, but they’re not.
According to the Watermark Consulting Customer Experience ROI Study (https://watermarkconsult.net/blog/2019/01/14/customer-experience-roi-study), companies that deliver a great customer experience far outperform those that don’t by a 3-to-1 margin.
How to Help Your Customers Realize Value A Four-Part Series Jeb Dasteel | Amir Hartman This is the first article in a four-part series on value realization and the subscription economy, where nearly any product can be delivered as-a-service. In this setting, helping customers realize and measure the value they have attained is more important