What the Strategic CCO Should be Focused On

Most CCOs who struggle at the enterprise level do so because they’re too tactical and process-oriented. They haven’t developed the strategic, long-term company and departmental vision required of top executives. CCOs who are too tactical have a tough time both engaging with their executive peers, and working through what their role entails versus the Sales or Marketing org.

What it means to be a strategic Chief Customer Officer

https://nuffsaid.com/blog/what-cco-should-focus-on

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